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Friday, August 12, 2005

Google Sitemaps 7 Benefits You Can't Ignore

Webs 4 Christ Christian Web Hosting & Christian Web Site Design has found this great article by Tony Simpson to be useful. You can find this article, as well as over 900 other articles helpful to webmasters in our free webmaster tools area.


Google Sitemaps enables Webmasters to Directly Alert Google to
Changes and Additions on a Website and that's just one of 7
Benefits. Telling search engines about new pages or new websites
use to be what the submission process was all about. But major
search engines stopped using that process a long time ago.

Google has for a long time depended on external links from pages
they already know about in order to find new websites.

For webmasters and website owners Google Sitemaps is the most
important development since RSS or Blog and Ping, to hit the
Internet.

Using RSS and Blog and Ping enabled webmasters to alert the
search engines to new additions to their web pages even though
that was not the primary purpose of these systems. If you've
ever waited weeks or months to get your web pages found and
indexed you'll know how excited we webmasters get when someone
discovers a new way to get your web pages found quicker.

Well that new way has just arrived in Google Sitemaps and it's a
whole lot simpler than setting up an RSS feed or Blog and Ping.
If you haven't heard of Blog and Ping it's a means by which it's
possible to alert the search engines to crawl your new website
content within a matter of hours.

If you're a webmaster or website owner Google Sitemaps is
something you can't afford to ignore, even if you're also using
RSS and/or Blog and Ping

The reason you should start using Google Sitemaps is that it's
designed solely to alert and direct Google Search Engine
crawlers to your web pages. RSS and Blog and Ping are indirect
methods to alert search engines, but it's not there primary
purpose.

It works now, but like most things it's becoming abused. Search
Engines will find ways to combat the abuse as they've done with
every other form of abuse that's gone before.

Abusing the search engines is a short term not a long term
strategy and in some cases certain forms of abuse will get you
banned from a search engines index.

You may also be thinking, don't we already have web page meta
tags that tell a search engine when to revisit a page. That's
true, but the search engine spider still has to find the new
page first, before it can read the meta tag. Besides that meta
tags are out of favour with many search engines especially
Google, because of abuse.

If talk of search engine spiders leaves you confused, they're
nothing more than software programs that electronically scour
the Internet visiting web sites looking for changes and new
pages.

How often the search engine spider alias robot, visits your
website depends on how often your site content is updated, or
you alert them to a change. Otherwise for a search engine like
Google they may only visit a website once a month.

As the internet gets bigger every second of every day, the
problem for search engines and webmasters is becoming evidently
greater. For the search engines it's taking their search spiders
longer to crawl the web for new sites or updates to existing
ones.

For the webmaster it's taking longer and becoming more difficult
to get web pages found and indexed by the search engines

If you can't get web pages found and indexed by search engines,
your pages will never be found in a search and you'll get no
visitors from search engines to those pages.

The answer to this problem at least for Google is Google Sitemaps

Whilst still only in a beta phase while Google refines the
process, it's fully expected that this system, or one very
similar, is here to stay.

Google Sitemaps is clearly a win-win situation

Google wins because it reduces the huge waste of their resources
to crawl web sites that have not changed. Webmasters win because
they alert Google through Google Sitemaps what changes or new
content has been added to a website and direct Google's crawlers
to the exact pages.

Google Sitemaps has the potential to speed up the process of
discovery and addition of pages to Google's index for any
webmaster that uses Google Sitemaps.

Conventional sitemaps have been used by webmasters for quite
some time to allow the easier crawling of their websites by the
search engine spiders. This type of sitemap is a directory of
all pages on the website that the webmaster wants the search
engines or visitors to find.

Without sitemaps a webmaster runs the risk of webpage's being
difficult to find by the search engine crawlers, or never being
found at all.

Do I need Google Sitemaps if I already have sitemaps on my
websites ?

Google Sitemaps are different to conventional sitemaps because
they're only seen by the Search Engine Spiders and not human
visitors. Google Sitemaps also contain information that's only
of value to the search engine in a format they understand.

Creating Google Sitemaps in 5 steps

1. Create Google Sitemaps in a supported format ( see end of
article )

2. Upload Google Sitemaps to your Web Hosting space

3. Register for a free Google Account if you don't already have
one

4. Login to your Google Sitemaps Account and submit the location
of your sitemaps

5. Update your Sitemaps when your site changes and Resubmit it
to Google

From your Google Sitemaps account you can also see when your
sitemap was last updated and when Google downloaded it for
processing. It will also tell you if there were any problems
found with your sitemaps.

Google Sitemaps can be used with commercial or non-commercial
websites, those with a single webpage, through to sites with
millions of constantly updated pages. However a single Google
Sitemaps file is limited to 50,000 web pages. For websites with
more pages, another Google Sitemaps file must be created for
each block of 50,000 pages.

If you want Google to crawl more of your pages and alert them
when content on your site changes, you should be using Google
Sitemaps. The other added benefit is it's free.

If you're expecting this special alert process with Google
Sitemaps to improve your Page Rank, change the way Google ranks
your web pages, or in any way guarantee inclusion of your web
pages, Google has made it clear it will make no difference.

Google Sitemaps web pages are still subject to the same rules as
non Google Sitemaps pages.

If your site has dynamic content or pages that aren't easily
discovered by following links, Google Sitemaps will allow
spiders to know what URLs are available and how often page
content changes.

Google has said that Google Sitemaps is not a replacement for
the normal crawling of web pages and websites as that will
continue in the conventional way. Google Sitemaps does however
allow the search engine to do a better job of crawling your site.

The Google Sitemap Protocol is an XML file containing a list of
the URLs on a site. It also tells the search engine when each
page was last updated, how often each page changes and how
important each page is in relation to other web pages in the
site.

Google Sitemaps 7 Benefits You Can't Ignore

1. Alert Google to Changes and Additions to your Website Anytime
You Want

2. Your Website is crawled more Efficiently and Effectively

3. Web Pages are Categorized and Prioritized exactly How You Want

4. Speed up the process of New Website and New Web Page Discovery

5. No Waiting and Guessing to see when Spiders crawl your web
pages

6. Google Sitemaps is likely to set the standard for Webpage
Submission and Update Notification which will extend the
benefits to other Search Engines

7. The Google Sitemaps service is Free

Exactly how to create a Google Sitemaps file to upload to your
website is in the continuing part of this article in Google
Sitemaps.

About the author:
Tony Simpson is a Web Designer and Search Engine Optimizer who
brings a touch of reality to building a Web Business. He also provides advice on Website Automation at http://www.webpageaddons.com.

How to create Google Sitemaps is in the continuing part of this article at http://www.webpageaddons.com/stp/googlesitemap.

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