Why You're Missing Out on Hundreds of Visitors If You Aren't Doing This.

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Copyright © 2005 Tinu AbayomiPaul
Your tip today starts with my own shocking secret - I used to *HATE* listening to audio online. I'd still rather pay to download a transcript. I'm just a print-oriented person.

But I’m an oddball- that’s why you need to remember this one very important fact:

Almost everyone in the online world would rather listen than read if they can.

(And people like me will buy your audio if you let them - I’ve paid for free audio streamed seminars to be sent to me on a CD.)

I can’t name one friend who doesn’t own at least 25 CDs, but only five have more than 7 books. Yes, even if it's the same material - when faced with clicking an audio link to listen, or reading, they’d rather listen.

Not everyone is a great writer. But just about everyone can talk -- or get someone else to talk for them. So here are three reasons why you need to figure out how to have an audio-enabled site today.

1- Visitors love audio.

And your site is about the preferences of your visitors, not you, right? Right? Whew! You scared me for a second there.

2 - Audio keeps people on your site longer.

In a recent conference call by the makers of Instant Audio, a discussion was sparked that detailed many of the reasons why visitors stay longer at your site - particularly on your sales pages - when they are also Audio-enabled.

3- I’ve got one word for you. Podcasting.

If you run a business that has even the simplest web site, even if you don’t have an audio-enabled computer, there’s a way that you can widen your audience, perhaps up to one hundred visitors by this time tomorrow.

This is not an exaggeration.

Podcasting, in lay-persons terms, is simply a way to incorporate audio and other types of media into RSS Feeds.

Some podcasts are full-fledged amateur broadcasts, and others, like the one at my main site, are just quick daily tutorials, tips or greetings, that I like to call mini-casts.

(There’s a free video that will teach you how to do a mini-cast at http://howtopodcast.blogspot.com and there are free how-tos all over the Net.)

Through the power of RSS, folks can then find out about your site in a variety of ways, not just as a one-time visitor, but as a subscriber to your feed, often on their daily trips to their personal pages at My Yahoo, CNet’s Newsgator, or MyMSN.

Just like with regular RSS, every time you update this file with information, your subscribers get an automatic notification.

This is often more efficient in delivery than email marketing - and although ezines and other email communications have not gone the way of the dinosaur, not having an RSS Feed from your site is like being a television network station with only one or two shows. You can think of your average static twelve-page website or weekly newsletter as examples of these shows.

Once the “program” is over, they don’t have a reason to be back. Many web surfers return to your site only because they are reminded.

With an audio-enabled feed, you are taking care of these issues in one shot.

• Update frequently (meaning at least daily) with news, tips or editorials that are relevant to your audience and they’ll be back to listen to and/or read what you have to say.

• Search Engines love sites with feeds. It meets their needs of finding fresh, keyword specific information. If you’re maintaining an updated feed and/or blog, you’re giving the search engines more chances to find you and more reasons to list you. Combine your text posts with audio and you’ve got a search engine magnet.

• With audio, even if your visitor surfs away from your site, your voice is still with them and they’ll start tuning in to your “station” the way they would with traditional broadcasts.

If you put together a podcast feed, whether it’s a quick tips daily show that lasts five minutes, or a weekly half-hour audio show coupled with shorter text-based updates, you’re giving your site an air of distinction.

But don’t listen to me.

Listen to USA Today, or the Washington Times. Both recently ran prominent stories on Podcasting and its growing popularity.

So how do you get yourself properly audio or podcast-enabled?

That’s a little more complex - but starting out can be as easy as filling out a few forms and making a phone call. Now that you don’t even need to have a microphone , money, or a bunch of fancy equipment, there’s nothing stopping you from being able to compete with other sites that offer audio.

Tinu recently opened a completely free resource that gives more information for audio and podcast beginners. You can read the announcement at http://www.freetraffictip.com - or read her blog for more free daily traffic tips (in text *and* audio).

Is your site hungry for traffic? by Keith Baxter

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Copyright 2005 Keith Baxter For the past few years, I’ve been stashed away in my secret lab working on underground strategies for driving hordes of targeted to traffic to my sites.
I’ve decided to emerge from my lab for a limited time and reveal a few of these killer strategies to you.
Are you ready? Good… let’s get to it!
It seems that my consulting clients all suffer from the dreaded ‘limited site’ disease. You may be afflicted by it as well.
Basically, the disease consists of limiting your vision to your main website.
Most people see their site as being the center of the universe… but in their universe no other stars or planets exist.
I would like to open your eyes to a bigger picture. One full of stars, each surrounded by their own planetary system.
How does this relate to your website?
Imagine your site sells 32 different widgets (this is the center of the universe).
Now imagine you create a new site for each widget which is dedicated to that widget alone. Some call these minisites, I will call them stars.
The object of each star is to expand upon the benefits of that widget, but point back to the center of the universe (your main
site) to order that widget.
With me so far?
Good, let’s move forward.
Now, each star can have its own planetary system. Let’s say each star has 5 planets. Planets are simply ‘feeder’ sites whose only purpose is to direct traffic from the search engines back to the star.
For example, many of you are familiar with page generating applications such as Ranking Power or Traffic Equalizer. What if you used these with the intention of feeding your stars? Are you beginning to feel the power here?
I will stop here for now.
To recap…
Your main site is the center of the universe. You register a domain for each of the products you sell and create a star (or
minisite) for that product. The ordering page for that star points back to your main product site. Each star then has 5 planets (feeder sites) generated with Ranking Power or Traffic Equalizer all pointing back to that star.
It’s a very powerful concept, use wisely. More will be revealed soon…
About the author:
This article has been authored by Keith Baxter, the editor and publisher of the fast selling video newsletter at http://www.StealthTrafficSecrets.com. If you wish to learn how to drive massive amounts of traffic to your website, then subscribe to the site now… it’s only $7.00 per month!