10 Ezine Advertising Strategies For Starters

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Copyright 2005 Diane Hughes If you're like most ezine
advertisers you wish to generate FAST Sales by sending your
message in front of thousands ezine subscribers. Some spend
hundreds in ezine advertising hoping to generate a BIG profit...
but it ends up costing them more than they earn. Yes, ezine
advertising works, but if you really want to WIN the ezine
advertising GAME you must take in consideration the strategies
below:

1. What do you plan to advertise? e.g. an affiliate
product, your own product, a course by e-mail, an ebook, etc.
You must know exactly what you want to promote in other ezines
before advertising in them; ask yourself these questions: Is the
product related to your target audience? Is the product
valuable? Does the seller offer a money-back guarantee? Does the
Web Site make you want to purchase the product yourself? Does
the Web Sales Letter convert into Sales?

2. Who is your target
audience? The product you plan to promote in other ezines must
be related to a certain niche (target audience) so don't make
the mistake to think that everyone needs or wants what you
promote. e.g. if your product is related to dog lovers, don't
advertise in ezines related to cat lovers because you won't make
any sales.

3. Where to find the 'BEST' ezine to advertise in?
The 'BEST' ezine to promote a product in is the one targeted to
your audience. The more specific your target audience and the
ezine TOPIC, the more sales you could receive. Also, the 'BEST'
ezine to advertise in is the one where the publisher has already
built TRUST with his/her subscribers and they purchase regularly
from their recommendations. Ezine Advertising List
http://www.probiztrack.com/go/p.cgi/ezines.

4. What's your BUDGET? If you only afford $300 to spend on ezine advertising,
you don't want to spend it all on one ezine. Try to invest your
money wisely, step-by-step. Have you seen a publisher claiming
their ezine has 90,000+ subscribers and they sell advertising
for $25 - $50 or so? If these offers sound too good to be true,
maybe it is!

5. How many subscribers does the ezine have?
Numbers don't count, the quality of the ezine CONTENT itself is
what makes the difference; if a publisher sends too many ads to
their subscribers, I suppose you imagine there are not too happy
seeing all those ads. The more CONTENT and less advertising an
ezine has, the better RESULTS you could receive from your
advertising.

6. Who wrote your Ad Copy? You know exactly the
'BEST' ezine to advertise in, how much you want to spend on
advertising, but your ad copy is weak ... try to improve it
yourself or ask a copywriter to rewrite it. How to make your Ad
Copy bring in GREAT results? - write an eye-catching headline or
no one will read your WHOLE ad copy; - use powerful / action
words in your headline & ad copy like 'INSTANT', 'FREE', 'GET',
'CASH', 'UNLIMITED', 'TURN', 'BOOST', 'CREATE', etc. - write
your ad copy to promote a FREE offer like a FREE course by
e-mail, a FREE ebook or a FREE sample of a product.

7. Don't want to track your Ad? Why not? How will you know that the ezine
you advertised in is profitable or not? Most advertisers don't
track their ads. Just look in other ezines and you'll see their
regular Web Site link, no tracking URL available. A tracking URL
will show you how many clicks your ad receives and how many
sales it makes from those clicks. http://www.probiztrack.com

8. Don't want to use autoresponders in your Ad Copy? Autoresponders
are one of the SMARTEST internet marketing tools simply because
they allow you to follow-up with your leads and send out more
promotional offers automatically. You only write your messages
once and then put them on the autoresponder sequences to be
delivered at pre-determined intervals like 1, 2 or more days.
You can even use autoresponders to build your own mailing lists
of leads and customers. Instead of sending prospects to your
main Web Site page, direct them to a Web Page where they can GET
a FREE course by e-mail. Use this course to educate them and
build a relationship with them, gain their trust.

9. Want to play with 'SPAM'? Don't do it if you are SMART. Search on your
favorite search engine for "spam laws + email marketing" and
you'll get a picture of what 'SPAM' is and how you can protect
yourself! Make sure you read about the CAN-Spam law if you want
to know how to legally send commercial emails. Also, don't
forget about the FTC laws on e-mail marketing!

10. What ads are 'BEST'? If you want to sell something directly from your ad, try
Solo Mailings (one e-mail sent to all subscribers with no other
ads in competition!) If you want to TEST your ad or want to
promote a FREE offer, try Classified, Top Sponsor or Bottom Ads.
They are much cheaper than Solos and could bring 'POOR' results.
If you invest in Solo Ads, make sure your ad copy is short and
to the point, don't bore your prospect with long ad copy.

About the author:
Diane C. Hughes * ProBizTips.com FREE Report: Amazingly Simple
(Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your
Business Into A Tower of Profits! ==>> http://madmarketer.com/diane