Internet Marketing

Competition Analysis– a key factor

In today’s world and age, when we all rely upon technology for the smallest of things, large organizations and websites is also no exception to this phenomenon. Companies invest a lot of time and money in creating elaborate, descriptive websites, which highlights their assets, competencies and business acumen. They hire professional web designers, pay a fortune and rack their brains off to come up with the kind of visual representation that they want their customers to view. However, despite all these efforts, if the website doesn’t strike a chord with its audience, that becomes a serious reason for concern for the company. That’s why it is imperative to hire a good SEO firm like the Los Angeles SEO agency, which will help you build a great website, which is likeable amongst all your target audience.

Competitive Analysis:

In the cut throat competitive world that we thrive, its nearly impossible to talk about anything without having competition in mind. A large multinational, a PSU, an SME firm or a even a startup entrepreneur; everyone goes through this constant fear to keep up pace with their competitors. In SEO also, competition plays a major role. An SEO agency needs to compare the client’s website to that its competitors to determine the level of competition in which it can succeed. Size plays an important role when we talk about comparison. The more the number of pages the website has, the more are the chances of that website getting popular amongst visitors. When an SEO agency knows the size difference between your and your competitor’s websites, they can develop strategies to fill in accordingly.

Baclink comparison is also an important element while comparing websites. Backlinks are basically inward links coming from other websites to your website; indicating that someone has put an opinion about your site. SEO professionals like the Los Angeles SEO Agency know that this is extremely critical for adding value to your website as it represents a vote of confidence to your website content. This is nothing but “Word of mouth” and Google works on this principle only. Backlinks to your website is a confirmation that others acknowledge your content and information mentioned on your website. That gives the reader more confidence in getting connected with your organization. Just like whenever we have to invent a new dining joint or planning to watch the latest movie in the theatre, we depend on reviews about the same and then confirm our decision.  Similarly, backlinks are that automated review mechanism for your website.

Knowing your competition and what they offer always keeps your business at an advantage, as you will constantly strive to outperform your competitor, thus giving your business that extra push that is required to succeed.

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Andy Favell

Andy Favell

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