Enterprise SEO – What is it All About?
When running a blog for a small niche, even sixty to seventy blog posts are often enough to get traffic for many years, especially if the field is unusually static. The aim of a blogger running a small niche website is to cover the different aspects of the field by writing evergreen content.
For a small website, such a plan works well. A steady stream of traffic coming in every week also makes ad monetization a great way to make money. Most upcoming bloggers in fact use this model to sustain their blogging career.
However, this model of working cannot work for a large company which depends on SEO traffic to sustain itself. Over the years, big brands in many sectors have leaned into SEO to gain organic traffic. In order to run a large company, there is a need for a large volume of traffic to come into the website if there is a great dependence on organic traffic.
Unlike a small website, a website of a large company needs to have over a thousand blog posts and an entire list of important keywords it is ranking for. In digital marketing institutes, trainers try to impress upon students the need to understand the difference between an SEO strategy for a small business and a large brand.
What is Enterprise SEO?
Enterprise SEO is a way of handling organic search optimization for the website of a large company. In pure fundamentals, it does not differ a lot from regular SEO. The goal is still to get organic traffic coming to a website.
However, the scale of the operation in enterprise SEO differs vastly. For one, SEOs have to manage a ton of blog posts being published on a range of different categories. This requires handling a whole team of writers, assigning topics, setting up an editorial team to validate content quality, and not to mention an entire team dedicated to the creating backlinks & checking the relevance of existing backlinks.
Furthermore, SEOs also need to hire website designers that ensure that the large volume of content on the website is easily accessible. Even a small mistake in the website structure can cause a lot of long-term damage to the website. Thus, whether it’s something as small as getting an SSL certificate from a good web service provider or optimizing the page load time to enhance SERPs, a lot of factors have to be taken care of in enterprise SEO.
In the digital marketing world, enterprise SEO is the corporate way of doing things.
Most large businesses which rely on SEO have more than 1000 blog posts and across different categories, not to mention thousands of backlinks. Managing SEO for such large websites requires a different approach. Enterprise SEO offers a solution in this regard. In this article, we covered some of the fundamentals of enterprise SEO.
About the Author – Shradha Oberoi is an SEO strategist with seven years of consulting experience. She has worked with major brands such as DelhiCourses.in, an institute known best for its digital marketing course in Delhi amongst other programs in fields like ethical hacking, business analytics, and SAP.