Internet Marketing

Why Digital Marketing is Essential for Your Startup’s Success

In the 21st big businesses are doing well thanks in a considerable part to something called branding. We see it everywhere. Blockbuster superhero movies, that’s under the Marvel brand. The fuel that makes gamers go? That is Mountain Dew. These are recognizable brands that have become part of the daily lexicon because of how much work was put into associating that business with something others can relate to or want.

Now, don’t worry. Even if your startup business does not have the money and manpower Marvel or Mountain Dew has; there’s still digital marketing. It is the evolution of branding that can elevate your business to be seen by more people, to generate more money, and to equate success. Here are some of the ways how.

Social Media Marketing

If you are reading this, you and at least 20 people you know has a Facebook, Instagram, or Twitter account, if not all three. Social media is the fastest growing platform the planet has seen. Over the last decade, it has grown in such a way that even TV shows are tracking social media scores instead of just viewer ratings. If you have a startup business, it is essential to at least consider this platform just by how big it is.

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Facebook and Twitter alone allow you to track a vast audience over an also wide demographic range. It is of note though that if you use this method, you should be cautious as like and views are one thing, but what you are looking for is a return on your investment. So some of the essential things you should know before getting into this are;  your target audience, your message, and what specific output are you looking out of it.

E-mail Marketing

This is a more direct approach to reaching your audience. An E-mail campaign can be tricky, but if done right can lead you to some of the most loyal customers out there. The benefits of e-mail marketing are that you are actively engaging with individual customers. Now, you have to plan this well, because it can turn off people too, instead of being a helpful or engaging message that piques their interest. Your e-mail can be that annoying salesman at the mall that offers you products you don’t care for.

Search Engine Optimization


This is the most known approach in the digital marketing world and is probably the most income generating on too. Search Engine Optimization boosts your visibility by making you rank in search engines like Bing and Google. Imagine, you are a start-up business fo flowers. No one knows who you are, but you team up with an agency. They help your site rank to Google’s top 10 through keywords and backlinks; now inquiries are coming in hot.

The promise of digital marketing is enormous, but it is no easy task. It takes a lot of research, and hard work to come up with a plan and then executing it. SO it is a good idea to work with an outsourcing marketing agency Australia, America, or where ever you are. This will help you reap the benefits of Digital Marketing with much less work.

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Andy Favell

Andy Favell

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